We've had to keep it top secret for over one year, but now we're allowed to tell the world about it: together with H&M and a host of artists, designers and musicians we proudly present the new AIDS awareness collection 'Fashion against AIDS', that will be in 650 H&M 'Divided' stores in 27 countries from January 31st!
The participating artists are: Katharine Hamnett, Henrik Vibskov, Jade Jagger, Chicks on Speed, Tiga, Timbaland, Rihanna, Justice, Scissor Sisters, Good Charlotte, Ziggy Marley, My Chemical Romance, Rufus Wainwright and The Cardigans. They all designed unique prints for a T-shirt, minidress or hoodie, made of certified organic cotton and for sale for a price that ranges between 13 and 40 euros. 25% of the sales price (which is about the same as the net proceeds after expenses) will be donated to future AIDS awareness campaigns, to be coordinated by DAA and US organisation YouthAIDS, who we selected to be the other beneficiary of this project.
H&M will produce a special FAA webpage that goes live on January 17th on www.hm.com, there'll be advertisements in magazines and bus shelters, we made video clips with 8 of the artists (type 'Fashion against Aids' on Youtube and you'll see them there) and there'll be launch events in New York (with Rihanna), Toronto (with Tiga), Berlin (with Chicks on Speed) and of course Antwerp (with a host of top DJ's and supermodels), where DAA are based.
We want to take this opportunity to wish everybody a wonderful 2008!